Product Expansion Idea: Herbal Skincare Range

Why This Category?

The Indian skincare market is witnessing a major shift towards natural, herbal, and chemical-free products. Consumers are increasingly cautious about what they apply to their skin and are turning to age-old Ayurvedic and herbal solutions for their safety, sustainability, and effectiveness.

Why It Fits Amogam:

Amogam’s current focus on thoughtful, conscious products for mothers and babies already resonates with the clean beauty philosophy. Expanding into herbal skincare is a natural next step, leveraging trust in purity and wellness.

Why herbal skincare?

Rising demand for natural, chemical free beauty products.

Consumers prefer Ayurvedic and plant based skincare.

Fits Amogam's brand value of purity, wellness and care.