K Lasyasri

This Indian company made 8x more profit that Pepsi by selling Pepsi !!! Pepsi kept the recipe, and VARUN BEVERAGES LIMITED kept the money. 💰Not a bad return for selling someone else’s drink. 🤔Pepsi is a US BrandSo when they entered India, they needed more than just marketing, they needed someone who understood the game. That's where Varun beverages came in.VARUN BEVERAGES LIMITED took over everything!They took over everything, from bottling to putting those Pepsi fridges in your local store, but Varun didn't just run operations smoothly, they scaled it like crazy.They expanded Pepsi's reach to over 27 states and became the largest bottling partner in South Asia.What is the profit after all?All the groundwork of Varun Beverages paid off. In 2023, Pepsi made rupees 217 crore in profit, Varun Beverages made over rupees 2100 crores.That's 8 times more profit, all from selling Pepsi's own products. How?Well.....Varun Beverages didn't just sell Pepsi, they owned the entire chain. From factories to delivery trucks to retail shelves, they made money at every step.Pepsi just took a branding fee and royalty cut.So why didn't Pepsi just do it all themselves?In the early 2000s, Pepsi tried to manage everything on their own, but they didn't just have the local expertise to pull it off.The result? They failed miserably and their sales dropped by 40%.So VARUN BEVERAGES LIMITED runs 90% of Pepsi's India business, and the deal's locked in till 2023.Pepsi may own the brand, but Varun owns the ground game.